How much higher are the prices going this month?
With the start of the new year also comes the annual price changes at Hermès.
These typically start with adjustments in Euro and UK pricing, along with a few other countries – this is done by metièr and can take at least a week for all departments to be adjusted – and the rest are rolled out over the course of the month of January. The new US prices just started appearing yesterday, January 6th, 2025.
From what we have seen so far, EU prices for quote and non-quota bags have generally increased around 4.5%, while the US market sees an average price increase of 7%.
See below for current price changes for US and Euro prices in 2025. Since information is still slowly trickling in, this article will be updated to reflect new information.
The US Hermès Bags 2025 Price Increase in Numbers
The most desirable Birkins and Kelly bags have increased across the board by 6-7% for 2025 in the US. Other non-quota bags have increased by as little as 3% but as much as 12% for the Garden Party 49.
| Bag Style | Leather | 2024 Price | 2025 Price | Increase |
|---|---|---|---|---|
| Birkin 25cm | Togo | $11,400 | $12,100 | 6.1% |
| Birkin 30cm | Togo | $12,500 | $13,300 | 6.4% |
| Mini Kelly II | Epsom | $9,400 | $10,000 | 6.4% |
| Chevre | $10,100 | $10,800 | 6.9% | |
| Kelly 25cm | Epsom | $11,800 | $12,600 | 6.8% |
| Togo | $11,300 | $12,000 | 6.2% | |
| Kelly Elan | Epsom | $10,000 | $10,600 | 6% |
| Dépêches 25 Pouch | Woolycot/Togo | $9,000 | $9,850 | 9.4% |
| Constance 18 | Epsom | $8,950 | $9,700 | 8.4% |
| Constance To Go | Boxcalf | $8,200 | ||
| Mini Jypsiere | Evercolor | $8,100 | $8,700 | 7.4% |
| Evelyne III PM | Clemence | $3,850 | $4,025 | 4.5% |
| Geta | Chevre | $6,450 | $6,900 | 7% |
| Della Cavalleria Elan | $7,150 | $7,650 | 7% | |
| Garden Party 49 | Military Canvas & Negonda | $5,000 | $5,600 | 12% |
| Garden Party Pockets Vertical | $7,250 | $7,550 | 4.1% | |
| Herbag Zip Cabine | Militaire & Hunter | $4,150 | $4,675 | 12% |
| In The Loop 18 | Clemence | $4,850 | $5,000 | 3.1% |
| Sac À Dépêches 21 | Epsom | $7,850 | ||
| Light 1-36 Briefcase | Togo | $9,400 | $10,100 | 7.4% |
2025 European Price Increase for popular Hermès bags
While both the US and European markets are affected by price increases for 2025, the European picture doesn’t look quite as bleak. European Birkin and Kelly prices only rose by roughly 4%, making shopping in European boutiques more attractive to American shoppers.
Perhaps it is in the consumers’ best interest to develop relationships with their European sales associates in the hopes of scoring access to some of the most desired quota bags Hermès has to offer. This is especially true considering new import taxes looming this year on European luxury imports to the US.
| Bag Style | Leather | 2024 Price | 2025 Price | Increase |
|---|---|---|---|---|
| Birkin 25cm | Togo | €8600 | €8950 | 4.1% |
| Birkin 30cm | Togo | €9400 | €9800 | 4.3% |
| Birkin 35cm | Togo | €10,200 | €10,600 | 3.9% |
| Mini Kelly II | Epsom | €7150 | €7450 | 4.2% |
| Chevre | €7700 | €8000 | 3.9% | |
| Matte Alligator | €27,900 | €30,000 | 7.5% | |
| Kelly 25cm | Togo | €8600 | €8950 | 4.1% |
| Kelly To Go | €5000 | €5400 | 8% | |
| Geta | Chevre | €4850 | €5050 | 4.1% |
| Mini Della Cavalleria | €4950 | €5150 | 4% | |
| Della Cavalleria Elan | €5400 | €5600 | 3.7% | |
| Picotin 18 | Clemence | €2490 | €2600 | 4.4% |
| Picotin 22 | Clemence | €2700 | €2800 | 3.7% |
Historical Context of Hermès Price Increases
Since 2020, Hermès has implemented annual price adjustments, with varying percentages each year. In 2020 and 2021, price increases were minimal, with some items remaining at the same price or experiencing slight adjustments.
In 2022, Hermès began more noticeable price increases, citing higher production costs and currency fluctuations as primary reasons.
The trend continued in 2023, with price hikes ranging from 5% to 10% across various products. For example, the Birkin 30cm in Togo leather increased from $11,600 in 2023 to $12,500 in 2024, reflecting a 7.7% rise.
In 2024, Hermès implemented price increases earlier than usual, with the U.S. market experiencing hikes across various product categories. Leather goods saw increases ranging from about 3% to 15%, with many hovering in the 6-7% range. For instance, the Kelly 25 Togo Retourne rose from $10,900 to $11,300, a 3.7% increase.
Reasons for the continued price increases
The steady price increases by Hermès since 2020 can be attributed to a combination of economic factors and strategic brand positioning. Rising production costs, driven by inflation and the increasing price of high-quality raw materials, have significantly contributed to the adjustments.
Hermès prides itself on exceptional craftsmanship, and maintaining this standard requires continual investment in skilled artisans and rare materials, both of which have become more expensive.
Additionally, currency fluctuations, particularly between the euro and the U.S. dollar, have played a role in pricing strategies across different markets.
Beyond economic factors, Hermès leverages price increases as a way to reinforce its image as a symbol of exclusivity and desirability. By limiting production and subtly raising prices, the brand ensures its products remain aspirational and scarce, aligning with the luxury market’s emphasis on rarity and prestige.
These combined factors ensure Hermès’ ability to preserve the integrity of its products while sustaining its reputation as a leader in the luxury goods industry.
